Dear CSP Partners,
I know many of you have been waiting for this announcement, but first, let me share a bit of background. About six months ago, we began the journey to bring our ContextSMS brands into compliance with 10DLC. As we started investigating, we quickly realized there's a hard deadline of 12/1 and the problem is much bigger than expected.
As of Oct 29th 2024, there are 20 working days until ALL unregistered A2P SMS Traffic is blocked by downstream providers, full stop. This includes Bulk SMS marketing campaigns, 2FA/OTP messages, text-reminders, even low-volume 1:1 text conversations from UCaaS apps.
Even without the pressure of this enforcement date, pain points come up everywhere. CSPs are relying on outdated and manual processes that just can’t keep up with the constantly changing demands of 10DLC registration and every rejection costs time and money. Brands are confused and overwhelmed will all the work they need to do and information they need to submit.
It’s not just about following the rules, it’s about handling compliance, sorting out the brand’s website and opt-in form, managing rejections and resubmissions, and keeping thousands of brands informed throughout the process. Small and medium sized businesses (especially UCaaS SMS users) get hit the hardest since they’re left waiting while CSPs scramble to meet their needs. Larger brands, get the attention they need to move ahead.
Seeing this gap, we knew we had to step in. After months of working with our friends and peers (including Brands, CSPs, CPaaS/SMS providers, DCAs, The Campaign Registry, and industry experts) we designed ContextRegister from the ground up with one purpose: to give CSPs a fast, efficient way to register thousands of brands without the hassle.
Introducing ContextRegister for CSPs
ContextRegister streamlines the entire process, cutting out the manual work and giving you real-time insight into your brand registrations. During early preview, our customers immediately found value in the experience we designed by simplifying Brand registration down to a few steps using the QuickComply add-on. They finally felt like they had a path towards 10DLC compliance without having to be tied to an SMS provider or the ISV behind their white-labeled applications.
They validated every aspect of the problems we solve with the solution we designed, recognizing that nothing else out there solves for the unique challenges CSPs face in managing 10DLC at scale. And now, we’re excited to bring ContextRegister to the wider ecosystem.
Brands regularly mentioned how difficult it is to understand the requirements, bring themselves up to the high standard, and then keep up with the frequent changes. So we realized that a CSP solution wasn’t going to be enough. Brands needed hands-on, individualized support along with technical help to bring their websites up to compliance. That’s why we introduced:
Genie🤝ContextRegister: Your Ultimate Compliance Buddy for Brands
Hey Brands, meet 🧞♂️Genie: your expert AI guide through the 10DLC registration process. It’s designed for a next-gen customer experience and integrated seamlessly with ContextRegister. Genie isn’t just a support tool, it’s like having a dedicated 10DLC expert on call, giving each brand the personalized guidance they need. In our demo, you’ll see how Genie helps a brand kick off registration in under 4 minutes, all while offering real-time, AI-powered support at every step.
But it doesn’t stop there. Genie automates the compliance process, vetting each brand against over 30 critical data points using advanced Machine Learning techniques and checking what manual reviewers would spend hours on. Genie will even provide brands with a one-line code snippet they paste in for a fully compliant opt-in experience, which is critical for getting campaigns approved.
As a CSP, you can seamlessly monitor and manage every brand registration through an intuitive dashboard that puts you in control. And, if needed, we offer end-to-end support through our managed service to take care of the go-to-market.
With Sabrhub’s ContextRegister, QuickComply, and Genie on your side, you’re not just staying compliant, you’re simplifying the entire process, reducing stress, and ensuring your customers are set up for long-term success.
We believe ContextRegister represents the smartest, most efficient path to 10DLC Registration, and this is just the beginning.
Hit the Easy Button to watch the 4-min demo and get started:
Best,
Sabeeh Hameed
Founder & CEO, Sabrhub